ByAditi Bardhan
Fri , Feb 13 , 2026
Read Time: 5 Min
Choosing tiles sounds simple until you actually start looking. Suddenly, you’re comparing finishes, sizes, textures, and origins. That’s when the real debate begins: Indian vs imported tiles. Which one gives better value? Which one lasts longer? And most importantly, which one suits your home or project? This detailed guide breaks it all down, including the best tile brand for luxury interiors.
Indian tiles are manufactured by domestic companies with production plants across Gujarat, Rajasthan, and other ceramic hubs. Over the past two decades, Indian manufacturers have invested heavily in automation, digital printing, and large-format technology. You’ll find vitrified tiles, glazed vitrified tiles, double-charge tiles, ceramic wall tiles, and even slab collections. Many collections now feature cutting-edge textures and finishes inspired by European aesthetics.
Imported tiles usually come from Italy, Spain, or the UAE. These brands often focus on premium design, unique textures, and high-end finishes. Italian and Spanish manufacturers especially emphasise craftsmanship and surface detailing. Many architects prefer imported porcelain for luxury villas and designer spaces. When people compare Indian vitrified tiles vs imported porcelain tiles, they usually bring to the fore the sophistication. Imported porcelain tiles often reflect sophisticated glazing and sophisticated aesthetics.
Indian brands of tiles have come a long way. They are offering extended finishes, intelligent designs and good value today and contending with imported brands of tiles in India. It has a brand that fits every budget, whether you are renovating or constructing new.
Kajaria tiles are a top choice for homeowners who want dependable quality and wide availability. The brand offers everything from basic ceramic to premium vitrified options. It’s strong on service, shade consistency, and modern tile designs that India buyers prefer.
Somany tiles have a reputation for sleek finishes and design-conscious collections. The brand is good for feature walls, living rooms and modern floors. Many buyers select Somany when they are looking for a top look without stepping into imported prices.
Asian Granito tiles bring a modern, urban vibe with marble looks, concrete textures, and large-format options. The brand appeals to people who want trendy finishes for apartments and offices. It also offers good variety across multiple price ranges.
Nitco tiles are popular for premium Indian interiors, especially when the buyer is looking for richer patterns and elegant surface detailing. The brand has polished vitrified and designer wall collections. It's often a choice that's made for living spaces, bedrooms and stylish commercial areas.
Orientbell tiles are customer-friendly to buy and practical tile solutions. The brand offers reliable vitrified flooring, bathroom wall tiles, and modern textures. Many homeowners like it for steady quality, simple designs and consistent availability throughout the major Indian markets.
H&R Johnson tiles have a legacy reputation and a good distribution in India. The brand provides durable flooring and wall options that can be used for everyday purposes. Johnson tiles in India are often chosen by customers for homes, offices and projects in which reliability is more important than trends.
Varmora tiles are distinguished for low cost and a broad range of designs. The brand is good for budget homes, rental properties, and quick renovations. It has decent durability, good basic finishes and plenty of practical choices for Indian living.
Cera tiles extend the brand’s familiar bathroom presence into tile collections for walls and floors. The range includes clean, modern designs that suit apartments and compact spaces. It’s a good option for buyers wanting coordinated bathroom aesthetics with easy maintenance.
Simpolo tiles focus on premium Indian manufacturing with stylish textures and modern finishes. The brand is especially known for large slabs and contemporary surfaces. It suits buyers who want a high-end look while still staying within the Indian premium segment.
Imported tile brands are all about premium style. With premium imported tile brands you get richer textures, finer detailing, and larger formats. They’re ideal when you want a luxury look that feels truly high-end.
Marazzi tiles is an Italian brand name that is internationally recognised as a brand with exquisite design and upscale porcelain lines. The brand is elegant and smooth marble and stone in appearance. It is widely applicable in high-end homes, the best showrooms and interior designs.
Florim tiles represent Italian luxury with a focus on bold surfaces and upscale finishes. The collections often include large-format slabs and rich textures. Designers love Florim for high-impact spaces where every surface needs to feel exclusive, polished, and architectural.
Mirage tiles are known for technical Italian porcelain with strong durability and clean aesthetics. The brand works well for both residential and commercial projects. It offers stone-inspired textures, matte finishes, and premium surfaces that age gracefully with daily use.
Atlas Concorde tiles are a high-end Italian option commonly applied in a luxury project and busy commercial area. The brand is known for design depth, consistent quality and advanced finishes. It is perfect when you are after a statement surface that is durable.
Porcelanosa tiles are a Spanish luxury favourite, known for sleek modern collections and sophisticated finishes. The brand suits high-end apartments, villas, and designer bathrooms. Many buyers choose it for premium porcelain, elegant textures, and strong global brand prestige.
Aparici tiles are a Spanish artistic touch that gives artistic designs, striking surfaces, and bold textures. The brand is ideal for feature walls, boutique spaces, and stylish kitchens. It is usually used when you desire something that is not safe and predictable, something expressive.
Keraben tiles offer modern Spanish porcelain with clean lines and contemporary finishes. The collections suit minimal interiors, upscale bathrooms, and refined flooring. Keraben is a good fit for buyers who want European styling without overly dramatic patterns.
RAK Ceramics is a UAE based global brand that is known for its durable porcelain, wide availability and good commercial-grade performance. It is commonly applied in retail and hotel areas. Many homeowners also consider it when they want to have imported quality at a practical price.
The selection of Indian and imported tiles is based on your budget, taste of design and the type of project. When Indian and imported tile brands are compared consider the longevity, upkeep and value of the item in the long term before making a decision on what really fits your space.
When it comes to choosing flooring or wall finishes, there's no one-size-fits-all answer. A good and careful comparison of the quality of tiles can be seen as both domestic and international brands can provide good options. Indian manufacturers are now providing great innovation. Imported collections are still leaders in some luxury finishes. Your choice is ultimately dictated by budget, design expectations, and scale of a project. At MyTyles, we bring the best tiles for Indian homes under one roof. From practical everyday flooring to premium designer surfaces, we help you choose without confusion or compromise.
ABOUT THE AUTHOR
I'm Aditi Bardhan, a professional content writer with over five years of experience creating SEO-driven, research-backed content across multiple industries. I specialise deeply in the tile and surface materials industry, crafting high-converting content for homeowners, architects, interior designers, and trade professionals. My work is grounded in technical research, design understanding, and consumer behaviour insights, enabling me to simplify complex concepts, highlight material benefits, and help brands build authority in the tile and construction space.
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